EXPERIENCE GENEVA WITH JEAN-CHARLES RIOS

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A go to to Gestocigars suggests a bit greater than merely a ground-level store with show home windows. You get the sensation of exclusivity and secrecy, as should you have been knocking on the door of a depraved membership. Nonetheless, on the fourth ground, a tidy, pleasant Swiss nationwide opens the door and warmly welcomes us. Jean-Charles Rios, who has been working within the cigar trade for nearly 35 years, is aware of all of the tendencies, developments and depths of the market – he’s an insider. For years, he has been efficiently implementing his idea of operating a cigar enterprise and not using a showroom, albeit at Geneva’s major handle. He’s additionally been operating a web-based commerce in cigars for nearly 20 years. “Within the meantime, nevertheless, this works in order that the net store acts like a consultant,” he explains to us. “It brings prospects into the shop and, on the similar time, can also be my store entrance.” Cigar people who smoke that go to Gestocigars can determine whether or not they need to wander by the 100 m2 walk-in humidor, breathe within the scent of the cedar wooden and marvel at among the rarities, or whether or not they merely need to decide up their ready-packed bag, bought through a just lately applied on-line instrument. In fact, Gestocigars additionally sends cigars. Its location within the coronary heart of Geneva has the benefit that it brings in numerous walk-in prospects, however doesn’t have the dizzying hire of a brick-and-mortar store. Moreover, Rios is a cigar importer – primarily of Cuban cigars – and continues to promote on to the end-consumer. All these elements facilitate fascinating pricing.

“As well as, we purchase massive portions of products and due to this fact have rather a lot in inventory,” he explains. “Typically, many Cuban cigars aren’t accessible, however we are able to nonetheless supply them. And we are able to let the cigars mature for a very long time, longer than a lot of our rivals, as a result of we don’t must promote all of them once more instantly. That’s good for the Habanos,” the Geneva-born native discloses. Along with the workplace and gross sales rooms, a 100-m2 climatized warehouse is Gestocigars’ different treasure chest. As we stroll by the internal metropolis and proceed chatting concerning the cigar enterprise, Jean-Charles reveals us the place passionados can take pleasure in their cigars or dine properly in his dwelling city, and the place lodging is the nicest. One in every of his favorites is the Coin du Bar, a type of bistro with genuine French delicacies and a pleasing fumoir within the basement. Over lunch, within the Italian, authentic Fifties restaurant Roberto, he brings us updated on in his firm. “In the meantime, we promote 80 manufacturers; these are cut up into 572 numerous traces and codecs. Moreover, since 2015, we’ve additionally included rums and whiskies in our choice. Our vary of whiskies from Japan is particularly massive,” says Rios. His seven workers are all very educated; it’s a pleasure to be suggested at Gestocigars. Though the corporate nonetheless makes a speciality of Havanas, the proportion of New World cigars is rising yearly. “I’d like to extend the variety of different cigar nations that I supply as a result of these nations have achieved rather a lot prior to now few years; first-class cigars have emerged. What they’ve completed within the latest 10 years is just spectacular,” says Jean-Charles Rios.

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